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Company Description:
Milescraft, Inc., based in Elgin, IL, is an established, financially strong, privately-held company that designs, develops, and distributes innovative DIY tools globally. Our products are available at leading retail stores and online retail sites. We’re a fast-growing, dynamic company, looking for a results-driven person.
As a Milescraft employee, you are eligible for a comprehensive benefits package, including performance bonus, profit-sharing, 10% 401k match, health insurance, health savings account funding, and generous PTO beginning in the first year.
We are looking for local, Chicagoland-based candidates only.
Responsibilities:
- Develop and implement an E-commerce strategy in order to improve retail partner website sales performance
- Oversee or directly manage retail partner digital marketing channels across PPC, SEO, Display, Affiliates
- Manage Partner Email and Social Media sales/marketing opportunities
- Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve sales targets and KPIs
- Manage all online activity in relation to traffic acquisition, sales, conversion, a/b testing, and reporting
- Work with the marketing team to improve website quality and traffic acquisition
- Re-platform the Milescraft website with updated features to enable a better user experience
- Research market in order to discover new trends and technologies in order to improve website performance
- Develop a content calendar and oversee website uploads and landing pages development
- Report on performance
Requirements:
- LOCAL CANDIDATES ONLY
- Self-directed, disciplined, high-energy, pro-active work ethic. Minimum of three years in a similar role
- Experience developing and overseeing digital marketing strategies
- Excellent Marketing and Tech background
- Strong understanding of web design and web analysis
- Experience in UX, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
- Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and Affiliate marketing channels
- Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
- Degree in Digital Marketing/Merchandising or related field
- Excellent communication skills
- Must have strong organizational skills and be able to meet strict deadlines
Job Type: Full-time